In every market, someone is buying something; they might just be a little harder to reach. Though the long term outlook shows slow growth for total construction put in place, the Economic Stimulus Bill has spurred commercial construction benefits for the next 5 years. It's best to continue advertising your products and services with continuity and momentum to better take market share from competitors that aren't marketing and to boost your own bottom line. This disciplined approach will provide brand awareness and position your product for the inevitable economic upturn.